Creation of clear and compelling bid for a specialist audio and visual company

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Our customer was bidding for the first time into a global customer for a critical contract to continue to develop its private sector customer base.  There was increased pressure due to the tight sourcing timeframe, the customer lacked both the time and in-house talent to prepare a winning response.


Value Match identified a small team to support this specialist area, who had a track record of success in this niche area. In partnership with the customer, Value Match:

  • Undertook an initial bid/no bid scenario
  • Mapped the customer capability to the likely sourcing requirements
  • Created bid and communication documentation to the relevant standards
  • Managed the bid process from start to contract award ensuring customer sign-off at each stage of the process providing updates at critical points
  • Prepared the customer for the presentation and negotiation process, highlighting areas of differentiation in their bid and potential areas of commercial leverage


  1. Compelling bid response documentation completed with a clear narrative outlining unique customer capabilities
  2. Excellent feedback to the customer on presentation and negotiation phase
  3. Successful multi-million pound contract award
  4. New market segment success for the customer which has opened up other potential opportunities
For further information, contact Lindsay Rosul

T: 07702 823 648