What Is a Cover Letter and how to write one?

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A cover letter is a short message that goes with your CV. It’s your chance to introduce yourself to an employer, explain why you want the job, and give a few examples of your strengths.

It brings your CV to life and it could be the difference between getting an interview or getting passed over.

Key Sections to Include

1. Introduction: Who You Are & What You’re Applying For

Start by saying who you are and which role you’re interested in.

Example:
“Dear [Hiring Manager],
My name is Jordan Smith, and I’m a Year 11 student at Bridgewood Academy. I’m writing to apply for the Customer Assistant apprenticeship at Morrisons, as advertised on your website.”

Pro tip: If you know the name of the hiring manager, always use it. If not, “Dear Hiring Manager” is perfectly fine.

2. Why You?

This is where you show off your skills, strengths, and enthusiasm, even without much work experience.

Think about:

  • School projects
  • Sports or clubs
  • Volunteering or part time work
  • What you’re good at

Example:
“I’ve developed strong communication skills through my role as a Year 11 Prefect, supporting younger pupils and leading group activities. I also recently completed a week of work experience at a local shop, where I learned the importance of customer service and teamwork.”

3. Why Them?

Show the employer you’ve done your homework. Mention something you admire about the company or role and explain why it appeals to you.

Example:
“I’m particularly drawn to Morrisons because of your reputation for supporting young people through training and development. I would love the opportunity to learn in a fast paced retail environment and gain valuable skills I can use for the future.”

4. Closing: Be Polite & Professional

Finish by thanking them and expressing your interest in an interview.

Example:
“Thank you for considering my application. I would be excited to contribute to your team and develop my skills further. I’m available for an interview at your convenience and look forward to hearing from you.”

Yours sincerely,
Jordan Smith

Student Tip: Use What You’ve Got

Even if you’ve never had a job, you’ve got skills employers care about.

  • Helped organise a school event? That’s planning and responsibility.
  • Captained a sports team? That’s leadership and teamwork.
  • Took part in a school play or debate? That’s communication and confidence.

Use what you’ve done and link it back to what the job needs.

Final Thoughts

Your cover letter is your chance to shine. It’s not about being perfect, it’s about being authentic, prepared, and interested.

Write it like you’re having a conversation, back it up with examples, and show them that you’re ready to learn, grow and make a difference.