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Rockwool uses non-virgin materials and fuels to produce stone wool products. Most of these materials are not recycled or reused at the end-of-life. Majority of waste material from construction and demolition sites end up in landfills. Rockwool has set ambitious goals to improve its circularity by reducing the amount of production waste going to landfill by 85% and by offering recycling services for its products in 30 countries by 2030. Three levers for the Rockwool value chain to bridge the circularity gap have been identified.