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The value of corporate purpose has never been more apparent, says Ebony Beckwith, CEO of Salesforce Foundation. Purpose-driven organizations have proven to be resilient, leaning into strong relationships with employees and customers to inspire engagement and innovation. Beckwith: The next normal is being built as I write this, and we all have a role to play in ensuring it is equitable and inclusive. Now is the time to make it a core part of their business and pioneer a new society where everyone thrives.
