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Business people cannot stand offstage, watching the action- and people don’t want them to. Business leaders should embrace the apparent contradiction of low trust and high expectations. Those who resist will find themselves on the wrong side of history, but also at a competitive disadvantage. McKinsey Global Institute: Companies with strong environmental, social, and governance norms recorded higher performance and credit ratings through five factors: top-line growth, lower costs, fewer legal and regulatory interventions, higher productivity, and optimized investment and asset utilisation.